Tips
4 min readUpdated 2025Why White Background Increases Your Sales
Studies show that images with white background increase conversions by up to 20%. Discover why and how to implement it.
1The psychology of white background
White background eliminates distractions and focuses attention on the product. It conveys professionalism, cleanliness and trust. Major marketplaces require it precisely for these reasons.
Practical tips
- Reduces visual distractions
- Conveys professionalism
- Facilitates purchase decision
2Impact on conversions
Eye-tracking studies show that users spend 40% more time viewing products with white background. This translates to higher engagement and up to 20% more conversions.
Practical tips
- 40% more viewing time
- Better quality perception
- Higher conversion rate
3How to achieve perfect white
Use uniform lighting to avoid shadows. In post-production, adjust levels to achieve RGB 255,255,255. Tools like SquareFrame automate this process.
Practical tips
- Uniform lighting without hard shadows
- Adjust levels in editing
- Verify with digital eyedropper