Marketplaces
7 min readUpdated 2025Product Photography for Shopify: Best Practices
Learn to create professional product photographs for your Shopify store without expensive equipment. Lighting, composition and editing tips.
1Basic equipment needed
You don't need a professional studio. With a modern smartphone, natural light or an inexpensive softbox, and a white background (cardboard or fabric), you can achieve professional results.
Practical tips
- Smartphone with good camera is enough
- Diffused natural light is ideal
- White background: matte cardboard or fabric
2Shopify configuration for images
Shopify recommends 2048x2048px for the zoom function. Use 1:1 ratio for consistency. Enable lazy loading and use the automatic WebP format offered by Shopify CDN.
Practical tips
- 2048x2048px for zoom
- Square 1:1 ratio for consistency
- Name files descriptively
3Consistency in your catalog
Visual consistency builds trust. Use the same lighting style, similar angles, and uniform sizes throughout your catalog. This improves the browsing experience.
Practical tips
- Same style for all products
- Consistent angles
- Uniform lighting